Branding that earns its keep

In this media-driven global culture, every organization and individual is continuously forging a brand. The name, tag line and well-reasoned positioning must be synergistic and have the ring of authenticity.


Recruitment Communications

One of the world’s largest certification authorities needed to attract millennial engineering graduates in a competitive landscape. I concepted, interviewed and wrote the testimonial-based stories that demonstrated the caliber of current young employees. Like attracts like.